The team
the lab
// Brand Strategist
Layla Haddad
The story before the site.
London, UKSince 2022
250+
brands positioned
7 yrs
in strategy
12
industries
// about
Layla studied linguistics before falling into brand strategy, and it shows — she has a knack for finding the one sentence that makes a business finally click. She helps owners figure out what they're really selling before a single page gets designed.
She'd rather spend an hour on positioning than a week on pixels that say nothing. She collects genuinely terrible slogans for fun.
PositioningMessagingNamingVoiceMarket research
currently building
A messaging framework tuned per industry.
Brand Strategist · London, UK
Want Layla and the team on your build?
Free to launch, live in 24 hours, then $37/mo. The whole lab, behind your site.